Chad's passion for cycling ignited during his youth, exploring neighboring towns in his early teens. In 1988, he embarked on a journey in the cycling industry by joining a local bike store. Over the next decade, Chad's career took him to various bike stores across the country, culminating in managing the ski and bike service shop at a prominent big-box retailer, enriching his perspective.

In 2001, Chad took a significant leap by acquiring his own bike store, which later expanded to a thriving chain of three. Beyond selling and servicing bikes, Chad distinguished himself as a Retul Master Fitter in 2011, underscoring his dedication to optimizing the harmony between rider and machine. In 2018, he received an invitation to join the NBDA board, a pivotal moment leading him to collaborate with over 50 specialty retailers across the USA and Canada.

In 2023, Chad strategically sold his stores, aligning with his commitment to the NBDA and their P2 program. Chad's advocacy extends from local to national levels, mirroring his deep-seated love for cycling. When not immersed in email correspondence at a coffee shop, you may spot him navigating trails on his mountain bike or exploring the backcountry on his splitboard.